Thursday, December 4, 2008

Less for More

As I opened a new container of my favorite ice cream (Yum!) I got thinking about pricing and packaging. For multiple reasons, prices are rising on everything. The price of this ice cream has not gone up much, but the package size has gotten smaller. I would rather get LESS in my package and pay the same PRICE, than pay MORE and keep the same amount in my package.

Which scenario do you prefer and why?

1 comment:

Anonymous said...

I definitely perfer the less for the same price. I never realized that packages shrunk until I saw a segment on dateline about it. I love Breyers ice cream and they used to give you 6oz more. Its odd because I never noticed the change.